AVON COSMETICOS

Avon Cosmeticos is a multinational cosmetics business focusing on fragrance, personal care, skin care, perfumes, cosmetics, and other toilet preparations. David H. McConnell established the business, its headquarters in London, United Kingdom.

According to Avon Cosmeticos direct sales business strategy, independent representatives called "Avon Ladies" or "Avon Men" sell the company's goods. These salespeople can engage in in-person trade shows, direct shopping, and catalog sales to promote Avon products to consumers.

In addition to jewelry, Avon Cosmeticos also sells cosmetics, skincare, bath and body items, hair care, and fragrances. The True Color makeup brand, the Far Away fragrance line, and the Anew skincare line are some of its best-selling goods.

Top Avon Cosmeticos products are:

• Avon Makeup Collection; Avon Naturals and Footworks.
• Anew, Anew Clinical, Anew Genics.
• Clearskin Professional Care and Avon Solutions.
• Cashmere Complexion Foundation
• Outspoken and Outspoken Intense by Fergie.
• Derek Jeter Driven and Derek Jeter Black.
• Hervé Léger Homme, Far Away.
• Today, Tomorrow for Her, Haiku Eau
• Anew Skin Reset Plumping Shots
• Green Goddess Facial Oil

In recent years, Avon has widened its emphasis to include social responsibility programs, such as promoting women's empowerment and combating domestic violence.

Avon's final year as a separate company was in 2019, before it was officially incorporated into Natura &Co. in January 2020. With a combined global force of more than 6 million representatives, Natura, which currently controls 76% of the company, predicted it could reach over 200 million customers and generate $10 billion in annual sales.

The standalone success of Avon in 2019 was, however, marked by a 15% decline in sales. Due to its 2016 separation from its North American business, the company's international operations outside the United States were mainly carried out in 55 countries and territories.

Avon's second-most lucrative area of South Latin America saw sales decline 18% to $1.78 billion. North Latin America, which ranks far behind in revenue, saw sales drop 7% to $751 million.

Herstory fragrance in Central Europe and Anew Skin Reset Shots with patented protinol technology in Europe were notable releases in this year's first quarter; both products exceeded sales forecast.